作者:百一君 发表日期:2019-11-07 栏目:新闻资讯 阅读次数:加载中...

Interbrand Celebrates 20 Years of Best Global Brands Report



NEW YORK - Interbrand released its Best Global Brands 2019 report, the 20th edition of the worlds first brand valuation survey, showing that Apple, Google, and Amazon continue their success as the worlds three most valuable brands worldwide. The report also uncovered that the luxury and retail industry is still the fastest growing sector.


纽约- Interbrand发布了其2019年最佳全球品牌报告,这是第20版全球第一品牌价值调查,显示苹果、谷歌和亚马逊继续成为全球最有价值的三个品牌。报告还指出,奢侈品和零售业仍然是增长最快的行业。


The technology sector continues to lead the Best Global Brand rankings in 2019. Tech companies account for half of the top 10 brands Apple, Google , Amazon , Microsoft and Samsung . Dell  returns to the rankings after a six-year absence, Uberand LinkedIn are all new entrants in this years list.




Facebook first entered the Best Global Brands report in 2012 at #69, seeing a steady stream of growth in the following five years. At its peak in 2017, Facebook was ranked at #8 with a Brand Value of USD $48.19m,now sits at #14 with a Brand Value of USD $39.86B.




Rounding out the top 10 brands in this years report are: Coca-Cola #5, Toyota #7 , Mercedes-Benz #8, and McDonalds #9, with Disney #10 returning to the top 10.




The top growing sector for 2019 was luxury with 9 luxury brands making the top 100; this sector sees the highest average brand value growth rate year-over-year at 11%. Gucci (#33, USD $15.95m) was emblematic of the luxury sectors success, showing a 23 percent increase in brand value. Venerable brands Louis Vuitton (#17, USD $32.22m) and Chanel (#22, USD $22.13m) saw a 14% and an 11% increase, respectively, since last years report.




Looking back on 20 years of brand valuation data can provide many insights for the future:Only 31 brands from the first report in 2000 remain on the list today, including Disney, Nike and Gucci.137 brands, such as Nokia and MTV have dropped off the list in the intervening years.Coca-Cola and Microsoft are the only brands to have retained top 10 spots.In 2001, the first year in which the table included 100 brands, the cumulative brand value residing in the worlds top 100 brands was $988B. Today, that value stands at $2.13T, representing a 4.4 percent average compound annual growth rate (CAGR) and a more than doubling in total value.


回顾20年的品牌价值数据,可以为未来提供许多思考:2000年的第一份报告至今,只有31个品牌仍在榜单上,包括迪士尼(Disney)、耐克(Nike)和古驰(Gucci)。在此期间,诺基亚(Nokia)MTV137个品牌跌出了榜单。可口可乐(coca - cola)和微软(Microsoft)是唯一保住前10名位置的品牌。2001年,该榜单首次包含100个品牌,全球前100大品牌的品牌价值累计为9880亿美元。如今,这一价值为2.13吨,代表着4.4%的平均复合年增长率(CAGR)不止两倍的总价值。


SourceAG-IP News




Bentley Clothing wins trademark battle



Bentley Motors has lost a 20-year trademark battle against family-run business Bentley Clothing, and will no longer able to use or sell its branded clothing.


宾利汽车(Bentley Motors)在与家族企业宾利服装(Bentley Clothing)20年商标大战中败北,将不能再使用或销售其品牌服装。


The luxury car manufacturer has been ordered to pay damages and costs to Bentley Clothing, and to destroy all clothing that infringes the Bentley trademark.




Bentley Clothing co-owners Christopher and Bob Lees instigated the case in 1998.In a statement, they said they launched the high court case in 2017, after Bentley Motors continually tried to cancel Bentley Clothings trade markand felt they had no choice but to protect its rights.




Source: www.drapersonline.com





Malaysians Trademarks Bill 2019 will come into force

马来西亚 2019年商标法案即将生效


Malaysia has introduced a new Trademarks Bill 2019 (Bill) which is set to replace the current Trade Marks Act 1976. It is anticipated that the new Act will come into force on 27 December 2019.



Some of the key changes are set out below:



(1) Malaysia is set to join the Madrid Protocol from 27 December 2019. This means that a trade mark can be protected by way of an International Application covering Malaysia, instead of filing a separate national Malaysian trade mark.




(2)Currently, only single class trade mark applications are accepted in Malaysia. However, the Bill will allow for multi-class applications to be filed.




(3)The Bill recognises non-traditional trade mark marks such as the following, however, they must be capable of being graphically represented:


shape mark or its packaging\sound\scent\colour\hologram\positioning\sequence of motion


The Bill also recognises collective trade marks.




(4)The date of filing will no longer be recorded as the date of receipt of a new application. It will only be recorded once all formality requirements have been met




(5) The Bill will provide for the division and merger of applications and registrations. Consequently, it may be possible for trade mark owners to consolidate current single class registrations. This may assist in the reduction of future renewal costs.




(6)Defensive and association trade marks will no longer be available.




(7)It will be possible to apply for registration of a security interest over a pending or registered trade mark.




(8)Currently, a trade mark is taken to be valid in all respects after a period of 7 years. This period will be reduced to 5 years.




(9)The scope of trade mark infringement is to be expanded to cover goods or services which are similar to those registered under the trade mark.




Groundless threats provisions will be introduced, where it will be possible for an aggrieved person to bring an action against a person who threatens trade mark infringement without basis.




The remedies available under a trade mark infringement action include damages, account of profits, injunctions (including interim injunctions) and mandatory orders.




Source: Shelston IP Pty Ltd - Danielle Spath and Sean McManis